Fans recently held a birthday fan cafe event for BTS’s Jimin. As per tradition, they rented out an event space at a cafe. This time, it was held in Seongsu. A brand decided to lend a hand to the event, thanks to their special ties with Jimin and ARMY.
During Jimin’s promotions for “Like Crazy,” he gifted fans who came to watch his music shows with perfumed hand creams from the brand Niccier.
Fans who were unable to receive the door gifts made their own purchases online. This caused the brand’s items to experience a huge spike in sale.
As they helped the small cult brand achieve mainstream success, Niccier wanted to give back to ARMY. They contacted ALLFORJIMIN, the host of his fan cafe event.
니치어 브랜드에서 어려운 시기에 지민이와 팬분들 덕분에 도움을 많이 받아서 감사한 마음을 전달하고 싶다고 저희쪽으로 연락이 왔습니다. 성수 와디즈 팝업 행사에 ‘니치어 퍼퓸 핸드크림’ 100개를 제공해주신다고 합니다. 와디즈 2층 생일카페 이벤트 선착 특전으로 기존의 틴케이스 or 니치어… pic.twitter.com/9tNxQuTTzi
— 올포지민 (@ALLFORJIMIN_KOR) October 14, 2023
Niccier contacted us saying that thanks to Jimin and the fans, they received help at a difficult time, and they wanted to convey their thanks. They will be providing 100 of their perfumed hand creams at the Wadiz Pop-up in Seongsu. You can receive our existing tin cases or the Niccier hand cream by order of arrival at the 2nd floor of the Wadiz birthday fan cafe.
— ALLFORJIMIN
The brand positioned two boxes of goods at the fan cafe event for fans to collect.
ARMY were treated to expensive hand cream sets thanks to Jimin.
The hand creams are sold for ₩51,000 KRW (about $ 37.70 USD) originally on the website. Looks like what goes around comes around! When BTS helps out a local brand, they always make sure to reward the fans in return.
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